BIPOC Holiday Gift Guide
Why Is It Important to Shop BIPOC?
While we make our shopping lists and begin making purchases, it's important to remember that marginalization of BIPOC (Black, Indigenous, People of Color) individuals and cultures can still be found in every aspect of society and it was painfully obvious as I was working on this gift guide. I saw cultural appropriation of authentic Indian spices and traditional Japanese tea sets. White people selling Boba Tea Kits. I also saw a gross number of companies whose stories included traveling to Rwanda/India/Guatemala, falling in love with what they found there and bringing that ‘knowledge’ back to America to start their business. That is the very definition of cultural appropriation.
The problem is that if consumers are not actively, intentionally seeking out shops owned and gifts made by BIPOC, they likely won’t find any. I spent hours researching companies to include in this guide and unfortunately, most people do not have that kind of time. A Google search for “leather dopp kit” yielded zero results for BIPOC-owned companies, at least on the first five pages. Virtually no one ventures past the first page of Google results and the #1 result captures over 30% of the clicks. In fact, only 0.78% of Google searchers click on something from the second page.
To further compound this issue, major gift guides from Buzzfeed, New York Times, Today.com, Good Housekeeping, etc. are sorely lacking in diversity. Most of their picks were from major brands on Amazon with a few small businesses sprinkled in. But this year, Amazon and Jeff Bezos don’t need any more money--during the pandemic, while small businesses are suffering and shuttering left and right, Amazon doubled its profit from $2.6 billion to $5.3 billion.
This holiday season, let’s support small, local and BIPOC businesses. When you purchase from a small business, a real human being smiles and does a happy jig.
BIPOC Holiday Gift Guide
12/29/2020 11:24:36 am
I love this!! I wish I would've seen it before I did all my holiday shopping this year! I agree that it's so important to support local, small, and minority-owned businesses. Definitely bookmarking for next year and birthdays/holidays before then :)
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Christina is a Los Angeles-based writer, photographer and marketing maven.